Monday 12 October 2009

The fun theory

Hello All,

Earlier today I was reading some news using google reader and a friend of mine shared with his friends these two videos below. They show how small creative changes can modify people's behaviour. The idea behind these videos is known as "The fun theory".

The first one shows a set of stairs transformed in a big piano:

The next video creates the illusion of a really deep bin:

It is amazing how such small things can make people exercise or throw more rubbish into the bin.

Tulio de Souza

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